PHILADELPHIA — Leon Harris, 35, is intimately accustomed to the devastation weapons can inflict. Robbers shot him within the again practically 20 years in the past, leaving him paralyzed from the chest down. The bullet stays lodged in his backbone.
“If you get shot,” he stated, “you cease fascinated with the long run.”
He’s anchored by his spouse and baby and religion. He as soon as needed to work as a forklift driver however has constructed a secure profession in data know-how. He finds camaraderie with different gunshot survivors and in advocacy.
Nonetheless, trauma stays lodged in his day by day life. As gun violence surged within the shadows of the covid pandemic, it shook Harris’ fragile sense of safety. He moved his household out of Philadelphia to a leafy suburb in Delaware. However a nagging concern of crime persists.
Now he is considering shopping for a gun.
Harris is one among tens of hundreds of Individuals killed or injured annually by gun violence, a public well being disaster that escalated within the pandemic and churns a new victim right into a hospital emergency room each half hour.
Over the previous 20 years, the firearm business has ramped up production and stepped up gross sales campaigns by social media influencers, convention displays, and promotions. An business commerce group acknowledged that its conventional buyer was “pale, male and stale” and in recent times started focusing on Black people and other communities of color who’re disproportionately victimized by gun violence.
The Trump administration has moved to scale back federal oversight of gun companies, heralding a new era introduced by the Bureau of Alcohol, Tobacco, Firearms and Explosives as “marked by transparency, accountability, and partnership with the firearms business.”
The ache of gun violence crosses political, cultural, and geographic divides — however no group has suffered as a lot as Black individuals, corresponding to Harris. They had been practically 14 instances as more likely to die by gun murder than white individuals in 2021, researchers said, citing federal knowledge. Black males and boys are 6% of the inhabitants however more than half of murder victims.
Washington has supplied little aid: Weapons stay one among few client merchandise the federal authorities does not regulate for well being and security.
“The politics of weapons within the U.S. are so out of whack with correct priorities that ought to deal with well being and security and most elementary rights to dwell,” stated legal professional Jon Lowy, founding father of Global Action on Gun Violence, who helped symbolize Mexico in an unsuccessful lawsuit in opposition to Smith & Wesson and different gunmakers that reached the Supreme Courtroom. “The U.S. permits and permits gun business practices that may be completely unacceptable anyplace else on the planet.”
KFF Well being Information undertook an examination of gun violence through the pandemic, a interval when firearm deaths reached an all-time excessive. Reporters reviewed tutorial analysis, congressional experiences, and hospital knowledge and interviewed dozens of gun violence and public well being consultants, gun homeowners, and victims or their family.
The examination discovered that whereas public officers imposed restrictions supposed to stop covid’s unfold, politicians and regulators helped gasoline gun gross sales — and one other public well being disaster.
As state and native governments shut down colleges, suggested residents to remain house, and closed gyms, theaters, malls, and different companies to cease covid’s unfold, President Donald Trump saved gun shops open, deeming them essential businesses important to the functioning of society.
White Home spokesperson Kush Desai didn’t reply to interview requests or reply questions in regards to the Trump administration’s efforts to scale back regulation of the firearm business.
Through the pandemic, the federal authorities gave firearm companies and teams greater than $150 million in monetary help by the Paycheck Safety Program, at the same time as some companies reported brisk gross sales, in accordance with an analysis from Everytown for Gun Security, an advocacy group.
Federal officers stated this system would hold individuals employed, however hundreds of thousands of {dollars} went to firearm firms that didn’t say whether or not it could save any jobs, the report stated.
About 1 in 5 American households purchased a gun through the first two years of the pandemic, together with hundreds of thousands of first-time consumers, in accordance with survey knowledge from NORC on the College of Chicago.
Harris is keenly conscious of what drives the demand.
“Weapons aren’t going away until we get to the basis of individuals’s fears,” he stated.

Surveys show most Individuals who personal a gun really feel it makes them safer. However public well being knowledge means that proudly owning a gun doubles the risk of murder and triples probabilities of suicide in a house.
“There’s no proof that weapons present a rise in safety,” stated Kelly Drane, analysis director for the Giffords Law Center to Prevent Gun Violence. “We’ve got been advised a elementary lie.”
Document Deaths
Lower than a 12 months into the pandemic, 20-year-old Jacquez Anlage was shot lifeless in a Jacksonville, Florida, condominium. 5 years later, the killing stays unsolved.
His mom, Crystal Anlage, stated she fell to her knees and wailed in grief on her garden when police delivered the information.
She stated Jacquez overcame years within the foster care system — dwelling in 36 houses — earlier than she and her husband, Matt, adopted him at age 16.
Jacquez Anlage had simply moved into his personal condominium when he was shot. He cherished animals and needed to turn into a veterinary technician. He was form and loving, Crystal Anlage stated, with the 6-foot-4, 215-pound physique of the soccer and basketball participant he’d been.
“He was simply getting to a degree in life the place he felt secure,” Crystal Anlage stated.
Gun violence researchers say mother and father like Crystal Anlage carry trauma that destroys their sense of safety.
Anlage stated she endures post-traumatic stress dysfunction and anxiousness. She is frightened of weapons and fireworks.
However she has made one thing significant of her son’s killing: She co-founded the Jacksonville Survivors Basis, which works to lift consciousness in regards to the affect of murder and to assist grieving mother and father.
“Jacquez’s dying can’t be in useless,” she stated. “I need his legacy to be love.”
His legacy and that of different younger males killed by weapons is muted by firearm producers’ highly effective message of concern.
Through the pandemic, gun entrepreneurs advised Individuals they wanted firearms to defend themselves in opposition to criminals, protesters, unreliable cops, and racial and political unrest, according to a petition filed by gun management advocacy teams with the Federal Commerce Fee.
In a since-deleted June 18, 2020, Instagram post from Lone Wolf Arms, an Idaho-based producer, a protester is depicted being confronted by cops in riot gear between the phrases “Defund Police? Defend Your self,” the petition reveals. The caption says, “10% to 25% off demo weapons and full pistols.”
Influence Arms, a web based gun vendor, posted a picture on Instagram on Aug. 3, 2020, exhibiting an individual placing a rifle in a backpack, the doc says. “The world is fairly loopy proper now,” the caption reads. “Not a nasty thought to pack one thing extra environment friendly than a handgun.”
The Nationwide Rifle Affiliation in 2020 posted on YouTube a four-minute video of a Black girl holding a rifle and telling viewers they want a gun within the pandemic. “You is likely to be stockpiling up on meals proper now to get by this present disaster,” she stated, “however should you aren’t getting ready to defend your property when all the things goes flawed, you’re actually simply stockpiling for anyone else.”
The messaging labored. Background checks for firearm gross sales soared 60% from 2019 to 2020, the 12 months the federal authorities declared a public well being emergency.
The identical 12 months, greater than 45,000 Americans died from firearm violence, the best quantity up until then. In 2021, the record was damaged once more.
Weapons offered firstly of the pandemic had been extra more likely to wind up at crime scenes inside a 12 months than in any earlier interval, in accordance with a report by Democrats on Congress’ Joint Financial Committee, citing ATF knowledge.
Gun producers “used disturbing gross sales ways” following mass shootings in Buffalo, New York, and Uvalde, Texas, “whereas failing to take even fundamental steps to watch the violence and destruction their merchandise have unleashed,” in accordance with a separate memo launched by congressional Democrats in July 2022 following a Home Oversight and Reform Committee investigation of business practices and earnings.
The firearm business has marketed “to white supremacist and extremist organizations for years, enjoying on fears of presidency repression in opposition to gun homeowners and fomenting racial tensions,” the Home investigation stated. “The rise in racially motivated violence has additionally led to rising charges of gun possession amongst Black Individuals, permitting the business to revenue from each white supremacists and their targets.”
In 2024, then-President Joe Biden’s Division of the Inside supplied a $215,000 grant to the Nationwide Taking pictures Sports activities Basis, a number one firearm industry trade group, to assist firms market weapons to Black Individuals.
The Federal Commerce Fee is accountable for defending shoppers from misleading and unfair enterprise practices and has the facility to take enforcement motion. It issued warnings to firms that made unsubstantiated claims their merchandise might stop or deal with covid, as an illustration.
However when households of gun violence victims, lawmakers, and advocacy teams asked the FTC in 2022, throughout Biden’s time period, to investigate how firearms had been marketed to youngsters, individuals of shade, and teams that espouse white supremacy, officers didn’t announce any public motion.
This summer season, the Nationwide Taking pictures Sports activities Basis pressed its case to the FTC and derided “a coordinated ‘lawfare’ marketing campaign” that it stated gun management teams have waged in opposition to “constitutionally-protected firearm promoting.”
FTC spokesperson Mitchell Katz declined to remark, saying in an electronic mail that the company doesn’t acknowledge or deny the existence of investigations.
Serena Viswanathan, who retired as an FTC affiliate director in June, told KFF Health News that the company misplaced at the least 1 / 4 of the employees in its promoting practices division after Trump got here into workplace in January.
Gun firms Smith & Wesson, Lone Wolf Arms, and Influence Arms didn’t reply to requests for remark. Neither did the Nationwide Taking pictures Sports activities Basis or the NRA.
In an August 2022 social media post, Smith & Wesson President and CEO Mark Smith stated gun producers had been being wrongly blamed by some politicians for the pandemic surge in violence, saying cities experiencing violent crime had “promoted irresponsible, soft-on-crime insurance policies that always deal with criminals as victims and victims as criminals.”
He added, “Some now search to ban firearm producers and supporters of the 2nd Modification from promoting merchandise in a fashion designed to remind law-abiding residents that they’ve a Constitutional proper to bear arms in protection of themselves and their households.”
Weapons and Race
In 2015, the Nationwide Taking pictures Sports activities Basis gathered supporters at a convention in Savannah, Georgia, and urged the firearm business to diversify its buyer base, in accordance with a YouTube video and experiences from Everytown for Gun Safety and the Violence Policy Center.
Aggressive shooter Chris Cheng gave a presentation referred to as “Variety: The Subsequent Large Alternative.” Screenshots from the convention embody slides purporting to point out “demographics,” “psychographics,” and “technographics” of Black and Hispanic shooters.
The slides described Black shooters as “expressive and assured socially, in a crowd” and “much less more likely to be married and to be a university grad.” They stated Hispanic shooters had been “way more trusting of promoting and celebrities.”
Nick Suplina, senior vp for regulation and coverage at Everytown for Gun Security, stated business advertising and marketing shifted within the latter half of the twentieth century as the recognition of looking declined. The brand new gross sales pitch: weapons for private security.

“They stated, ‘We have to break into new markets,’” Suplina stated. “They recognized ladies and folks of shade. They didn’t have a number of success till the pandemic, the Black Lives Matter motion, and the dying of George Floyd. The advertising and marketing says, ‘You deserve the Second Modification too.’ They’re promoting the product as an antidote to concern and anxiousness.”
Gun producers had been harshly criticized within the Oversight Committee’s 2022 investigation for advertising and marketing merchandise to individuals of shade, as gun violence stays a number one reason behind dying for younger Black and Latino males.
On the similar time, some firms additionally promoted assault rifles to white supremacist teams who consider a race struggle is imminent, the investigation discovered. One firm offered an AK-47-style rifle referred to as the “Large Igloo Aloha,” a reference to an anti-government motion, it stated.
Nonetheless, Philip Smith desires extra Black individuals to get weapons for cover.
Smith stated he was working as a human assets marketing consultant a decade in the past when he received the concept to kind the National African American Gun Association, which helped the Nationwide Taking pictures Sports activities Basis compile its report on speaking with Black shoppers.
Smith encourages Black individuals to purchase firearms for self-defense and get correct coaching on methods to use them.
After 10 years, Smith stated, his group has about 45,000 members nationwide. Single members pay $39 a 12 months and {couples} $59, which supplies them entry to reductions from the group’s company companions, together with gunmakers, and raffles for gun giveaways, in accordance with its web site.
The police killing of Michael Brown in Ferguson, Missouri, and the taking pictures dying of Florida teenager Trayvon Martin helped spark early curiosity from medical doctors, legal professionals, and others in becoming a member of the group, he stated. However curiosity took off through the pandemic, he stated, even amongst Democrats who had resisted the concept of proudly owning a gun.
“A whole bunch of individuals referred to as me and stated, ‘I don’t agree with something you’re saying, however what sort of gun ought to I purchase,’” Smith recalled.
Smith, describing himself as “quiet, nerdy, and Afrocentric,” stated criticism of weapons misses the purpose.
“My ancestors bled for us to have this proper,” he stated. “Are there some racist white individuals? Sure. However we should always purchase weapons as a result of there’s a want. Nobody is forcing us to purchase weapons.”
‘American Amnesia’
Through the pandemic, gun violence took its biggest toll on racially segregated neighborhoods in locations corresponding to Philadelphia, the place roughly 1 in 4 residents dwell in poverty.
A city report says a one-year interval within the pandemic noticed greater than 2,300 shootings, or about six a day. Lots of the instances haven’t been solved by police.
Metropolis officers cited the growth in gun gross sales within the report: Fewer than 400,000 gross sales came about in Pennsylvania in 2000, however in 2020 it was greater than 1 million.
Gun gross sales have dropped for the reason that pandemic ended, however the hurt they’ve induced persists.
At a convention final 12 months contained in the Eagles’ soccer stadium, victims of firearm violence or their family joined activists to share accounts of near-death experiences and the grief of dropping family members.
Work flanked the stage and the assembly house to commemorate individuals who had been fatally shot, practically all younger individuals of shade, underneath messages corresponding to “You’re cherished and missed eternally” and “These we love by no means go away.”
Marion Wilson, a neighborhood activist, stated he believes the nation has forgotten the struggling Philadelphia and different cities endured through the pandemic.
“We endure from the illness of American amnesia,” he stated.

Harris was on his means house from a job at Burlington Coat Manufacturing unit practically 20 years in the past when robbers adopted him from a bus cease and demanded cash. He stated he had none and was shot.
Harris had spent his youth fixing vehicles along with his grandfather, when he wasn’t at college or attending church. He remembers mendacity in a hospital mattress, overcome with a way of helplessness.
“I needed to study to feed myself once more,” he stated. “I used to be like a child. I needed to study to sit down up so I might use a wheelchair. The one means I received by it was my religion in God.”
Harris endured years of rehabilitation and counseling for PTSD. As somebody in a wheelchair, he stated, he generally fears for his security — and a gun could also be one of many few methods to guard himself and his household.
“I’m mulling it over,” Harris stated. “I’m afraid of my trauma hurting another person. That’s the one cause I haven’t gotten one but.”
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